Whirpool's makes laundry appliances, refrigerators, air conditioning equipment, cooking appliances, dishwashers, mixers, and other small household appliances. In North America, Whirlpool markets and distributes  home appliances and portable appliances under various brand names, each addressing different lifestyles around the globe and providing  consumers the best products and services for what they need to improve their life at home. In the United States, it markets and distributes products primarily under the Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Roper, Admiral, Affresh, and Gladiator brand names primarily to retailers, distributors, and builders.

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Whirlpools vision is: "Be the best kitchen and laundry company, in constant pursuit of improving life at home." And they have a 110 year history of innovation and providing customers with the best.